At the same time, James Clark and Jason Cormier, co-founders of Boulder-based digital marketing agency, Room 214, were in their fifth year of helping companies use social media to connect with customers and advocates online.
They listened to many brands asking common questions: How do we facilitate online conversations? How can we give greater place to people already inspired about our brand and related subject matter? Will we have to pay Facebook to communicate to the community we’ve already invested in there? Can we create our own community as part of our social media effort?
Room 214 developers began experimenting with SocialEngine Cloud for one of its clients in 2013, starting and growing a branded community of over 100,000 members within the first year. New ideas about where the platform could go continued emerging, and Room 214’s acquisition of SocialEngine kicked-off at the beginning of 2014.