Helping people connect:

to share interests, passions, problems... each other.

The SocialEngine Story


Co-founded in 2007 by Charlotte Genevier and Alex Benzer, SociaEngine (Webligo, LLC) began as a provider of white label software to help businesses build their own branded, interest-driven social networks. At a time when people were still deciding if Facebook was just for kids, Alex and Char recognized the difference between the social graph (connecting people who know each other) and the interest graph (connecting people with similar interests). They focused on the latter.


Within the first four years, SocialEngine had acquired nearly 10,000 customers leveraging their SocialEngine PHP product to power large online communities for the likes of Apple, Electronic Arts, MasterCard, NASA and Shell.


Entering the Boulder, Colo., Techstars accelerator program in 2011, SocialEngine recognized an opportunity to serve a broader range of customers through cloud-based technologies. The following year, SocialEngine Cloud was released as a subscription-based solution for individuals and companies desiring to instantly launch scalable, online communities without the added responsibility of hosting and server administration.

SocialEngine Unite

Introduced in 2019, SocialEngine Unite emerged as the unification of the two product lines - SocialEngine PHP and SocialEngine Cloud. Powered by state-of-the-art technology and a vision to unite communities, SocialEngine Unite is a trail blazer in social network website software. SaaS and self-hosted options provide great flexibility and affordable solutions to those wanting to start a new website or update a current one.


At the same time, James Clark and Jason Cormier, co-founders of Boulder-based digital marketing agency, Room 214, were in their fifth year of helping companies use social media to connect with customers and advocates online.

They listened to many brands asking common questions: How do we facilitate online conversations? How can we give greater place to people already inspired about our brand and related subject matter? Will we have to pay Facebook to communicate to the community we’ve already invested in there? Can we create our own community as part of our social media effort?

Room 214 developers began experimenting with SocialEngine Cloud for one of its clients in 2013, starting and growing a branded community of over 100,000 members within the first year. New ideas about where the platform could go continued emerging, and Room 214’s acquisition of SocialEngine kicked-off at the beginning of 2014.

Leadership Team


James Clark


Jason Cormier


Donna Bryant


Kyle Neal


Vaibhav Agarwal


Shubhra Agarwal


Spencer W. Ebligo